Target Audience

We do not have a specific target audience, instead we want our video to stand out to the general demographic as something that is different to the norm, but not so much so that it becomes obscure. This music video will be more unconventional compared to the average music video as the style and pace of it will be slow. We decided, that in our music video we want to try and tell a story rather than have lots of band footage and its imagery stay close to the lyrics. This idea has more in common with arthouse films and what they try and achieve. The mise-en-scene within a music video has to be right in order to create a certain atmosphere or ‘effect’ therefore we need to consider; camera angle, shot and positioning, costume, lighting, sound and special effects.